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Articles need to be informative and objective (no self promotion), whereas you can try to sell on press releases. Therefore, this requires Latest Mailing Database twice the effort since the same story cannot be used as both a press release and an informative article. Obviously, on every press release and article you write, you'll want to include a direct link to your website, blog, and Facebook account for back-tracks to your site. When the search engines see other relevant websites linking to your site, that helps your search engine placement greatly.